PRIVACY POLICY | Colonel Tony Shaffer

Privacy Policy for Sentinel Circle
Last Updated: August 20, 2025

This Privacy Policy describes how Tony Shaffer's Sentinel Circle ("we," "us," or "our") collects, uses, and discloses your personal information when you use our website (the "Site") and the services offered through the Site (the "Services"). The Services include subscription access to exclusive content, participation in our private chat forum, and purchases from our merchandise store.

By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect
We collect several types of information from and about users of our Services, including:

a. Information You Provide to Us:

Subscriber Information: When you subscribe to Sentinel Circle, we collect your name, email address, and subscription preferences. This information is necessary to provide you with access to subscriber-only content and communications.
Account Information: When you create an account, we may collect additional information such as your username, password, and profile information.
Billing Information: To process payments for subscriptions and merchandise, we collect your billing information, which may include your credit card number, expiration date, CVV code, billing address, and other payment details. This information is securely processed by our third-party payment processors and is not stored on our servers.
Shipping Information: For merchandise orders, we collect shipping addresses and delivery preferences.
Chat Forum Information: When you participate in our private chat forum, we collect the content you post, including messages, images, and other information you choose to share. We also collect metadata such as timestamps and IP addresses for moderation purposes.
Communications: If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide.
Survey and Feedback Information: We may collect information when you participate in surveys or provide feedback about our Services.

b. Information We Collect Automatically:

Log Data: Like many websites, we automatically collect information that your browser sends whenever you visit our Site. This Log Data may include information such as your computer's Internet Protocol ("IP") address, browser type, browser version, the pages of our Site that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers, and other diagnostic data.
Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activities. This includes information about your interactions with our Site, such as pages visited, links clicked, and time spent on pages.
Device Information: We may collect information about the device you use to access our Services, including the hardware model, operating system and version, unique device identifiers, and mobile network information.

2. How We Use Your Information
We use the information we collect for various purposes, including to:

Provide, operate, and maintain our Services
Process your subscription and merchandise orders
Facilitate your participation in our private chat forum
Improve, personalize, and expand our Services
Understand and analyze how you use our Services
Develop new products, services, features, and functionality
Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the Service, and for marketing and promotional purposes
Process your transactions and prevent transactional fraud
Send you emails about your account, orders, and our Services
Respond to your comments, questions, and requests
Monitor and analyze usage and trends to improve your experience
Detect, investigate, and prevent fraudulent transactions and other illegal activities
Comply with legal obligations and protect our rights and interests

3. How We Share Your Information
We may share the information we collect in various ways, including the following:

Vendors and Service Providers: We may share your information with third-party vendors and service providers that perform services on our behalf, such as payment processing, email delivery, hosting services, customer service, and analytics. These service providers are contractually obligated to protect your information and use it only for the purposes for which we disclose it to them.
Payment Processors: Your billing information is shared with our payment processors to complete transactions. We use reputable payment processors that comply with industry security standards.
Shipping Partners: For merchandise orders, we share necessary shipping information with our fulfillment and shipping partners.
Business Transfers: If we are involved in a merger, acquisition, or asset sale, your personal information may be transferred as part of that transaction.
As Required By Law and Similar Disclosures: We may also share your information to (i) comply with a legal obligation, (ii) protect and defend our rights or property, (iii) prevent or investigate possible wrongdoing in connection with the Services, (iv) protect the personal safety of users of the Services or the public, or (v) protect against legal liability.
With Your Consent: We may disclose your information for any other purpose with your consent.

We do not sell, trade, or otherwise transfer your personal information to third parties for their marketing purposes without your explicit consent.

4. Affiliate Links and Marketing
Affiliate Disclosure: Our Site contains affiliate links to books, products, and services that we recommend. When you click on these links and make a purchase, we may receive a commission at no additional cost to you. This helps support our content creation and website operations.

Affiliate Partners: Our affiliate partnerships may include:

Amazon Associates Program
Educational platforms and services
Other relevant products and services related to our content

Tracking: When you click on affiliate links, cookies may be placed on your device to track your activity for commission purposes. This tracking is performed by our affiliate partners and is subject to their privacy policies.

Editorial Independence: Our affiliate relationships do not influence our editorial content or recommendations. We only promote products and services that we believe provide value to our community.

5. Private Chat Forum
Our private chat forum is a key feature of the Sentinel Circle community, designed to facilitate meaningful discussions among subscribers.

Forum Participation: To participate in the forum, you must be a current subscriber. Your forum activity is linked to your subscriber account.

Content Visibility: Please be aware that any information you post in the chat forum will be visible to other members of the forum. While the forum is private and restricted to subscribers, your posts are not private from other forum members.

Content Moderation: We reserve the right to monitor, edit, or remove forum content that violates our community guidelines or terms of service. We may also take action against user accounts that repeatedly violate our policies.

Data Retention: Forum posts and related data may be retained even after you delete your account, as they may be part of ongoing discussions that would be disrupted by removal.

Responsibility: We are not responsible for the information you choose to share in the chat forum. We encourage you to be mindful of the information you share and to avoid posting any personal information that you do not want to be made public to other forum members.

6. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience on our Site.

Types of Cookies We Use:

Essential Cookies: Necessary for the Site to function properly
Analytics Cookies: Help us understand how visitors interact with our Site
Marketing Cookies: Used to track visitors across websites for advertising purposes
Preference Cookies: Remember your settings and preferences

Managing Cookies: You can control cookies through your browser settings. However, disabling certain cookies may limit your ability to use some features of our Site.

7. Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

Encryption of sensitive data in transit and at rest
Regular security assessments and updates
Access controls and authentication procedures
Secure payment processing through PCI-compliant processors

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

8. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specific retention periods include:

Account Information: Retained while your account is active and for a reasonable period thereafter
Billing Information: Retained as required for tax and accounting purposes
Forum Posts: May be retained indefinitely as part of the community discussion archive
Communications: Retained as necessary for customer service and legal purposes

9. Your Data Protection Rights
Depending on your location, you may have the following rights regarding your personal information:

Right to Access: You have the right to request copies of your personal data
Right to Rectification: You have the right to request correction of inaccurate or incomplete information
Right to Erasure: You have the right to request deletion of your personal data under certain conditions
Right to Restrict Processing: You have the right to request limitation of processing under certain conditions
Right to Object: You have the right to object to processing of your personal data under certain conditions
Right to Data Portability: You have the right to request transfer of your data to another organization under certain conditions
Right to Withdraw Consent: Where processing is based on consent, you have the right to withdraw that consent at any time

California Residents: If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, use, and share, and the right to opt-out of the sale of personal information.

To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below. We will respond to your request within the timeframe required by applicable law.

10. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that are different from the laws of your country. We take appropriate measures to ensure that your personal information receives an adequate level of protection in the jurisdictions in which we process it.

11. Children's Privacy
Our Services are not intended for children under the age of 13. We do not knowingly collect personally identifiable information from children under 13. If we discover that a child under 13 has provided us with personal information, we will immediately delete this information from our servers. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us so that we can take the necessary actions.

12. Changes to This Privacy Policy
We may update our Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

Posting the new Privacy Policy on this page
Updating the "Last Updated" date at the top of this Privacy Policy
Sending you an email notification if you are a subscriber
Providing notice through our Services

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

13. Contact Us
If you have any questions about this Privacy Policy, want to exercise your data protection rights, or need to report a privacy concern, you can contact us:

By email: admin@coloneltonyshaffer.com
By mail: 30 S Gould St. Ste R, Sheridan, WY 82801
Through our website: https://www.coloneltonyshaffer.com/contact

We will respond to your inquiry within a reasonable timeframe and in accordance with applicable law.

This Privacy Policy was last updated on August 20, 2025. Please check back regularly for updates.